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Please join the NIH's Office of Behavioral and Social Sciences Research (OBSSR) for a virtual presentation by John Besley, Ph.D., Ellis N. Brandt Professor of Public Relations at Michigan State University., on Tuesday, May 19, from 2:00 to 3:00 pm ET.
Register: https://obssr.od.nih.gov/what-we-are-learning-from-talking-to-scientists-about-science-communication
Presentation Overview:
In recent years, Dr. John Besley has shifted his research from the study of public opinion about science to trying to understand scientists' opinion about the public.
As part of this work, he and his collaborators have advanced a framework for strategic science communication that emphasizes setting clear behavioral goals and then working backwards to identify communication objectives that have the potential of affecting desired behaviors, as well as tactics to help achieve the communication objectives. This perspective puts identifying and prioritizing specific communication objectives at the core of being an effective communicator.
Dr. Besley will share his thinking along with selected data from his surveys and interviews of scientists.
Presenter Biography:
John Besley, Ph.D.
Ellis N. Brandt Professor of Public Relations,
Michigan State University
Dr. Besley studies public opinion about science and scientists' opinions about the public in the context of trying to help science communicators be more strategic. He wants to understand how views about decision-makers and decision processes affect perceptions of science and technology (S&T) with potential health or environmental impacts. This focus includes consideration of both media content about S&T (e.g., newspaper, TV, and web content), as well as S&T-focused face-to-face public engagement activities (e.g., public meetings).
More generally, Dr. Besley explores the relationships between media use, public engagement activities, and health and environmental risk perceptions. His research has touched on public perceptions of agricultural biotechnology (i.e., genetic engineering), energy technologies (i.e., nuclear energy), and nanotechnology. He has also conducted research into journalistic norms related to coverage of public engagement and research to better understand the impact of science communication training.
Dr. Besley has published more than 85 peer-reviewed journal articles and book chapters. This work has appeared in high-ranking journals including Risk Analysis, Science Communication, Public Understanding of Science, and the Journal of Risk Research as well as a range of edited volumes. He has received funding from the National Science Foundation, the United States Department of Agriculture, and a range of foundations. He is the associate editor for risk communication for Risk Analysis.
Dr. Besley earned his Ph.D. in Communication from Cornell University in 2006 and both master's (Public Administration, 2000), and bachelor's (Journalism, 1998) degrees from Carleton University in Ottawa, Canada.
The recording of this webinar will be available with closed captioning on OBSSR's website approximately two weeks following the webinar: https://obssr.od.nih.gov/what-we-are-learning-from-talking-to-scientists-about-science-communication
Individuals with disabilities who need reasonable accommodation to participate in this event should contact OBSSRNews@mail.nih.gov, 301-594-4392, and/or the Federal Relay (1-800-877-8339).
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